Meet CheFauve!

Nothing makes us happier than a pleasant ride in a beautiful matching set, except: a pleasant ride in a practical, beautiful matching set. That's where CheFauve comes in: a brand-new equestrian brand that combines comfort, style, and practical elements into products that will remain your favorite for years. Ultimately, the most important thing is that you feel your best when you spend time with your horse. Scratchy fabrics, annoying seams, rattling zippers (extra demerits if they hit your chin while riding), or impractical riding breeches should not interfere. CheFauve doesn't get in your way, but motivates you to be your own favorite rider. Be your own CheFauve.

Our founder
CheFauve was founded by Feline de Jonge, equestrian influencer and entrepreneur. As an influencer and passionate horse owner, she previously launched a merchandise line "Feline Fauve". Although this line was a great success, Feline felt it was time for a change. She wanted to build a brand that was separate from herself – a brand that appealed not only to her followers, but to every rider looking for quality, stylish, and practical products.

According to Feline, equestrian clothing should not only be beautiful, but certainly also practical. If you like an item, but it just misses X or Y, it will forever remain in your closet. CheFauve aims to be that one pair of pants in your closet that you grab again and again, because they fit so well and because you don't miss a single pocket (spoiler alert: yes, riding breeches are coming 👀). This is how CheFauve was born!  

The name CheFauve is a combination of the French word for horse, "cheval," and Feline's middle name, "Fauve." It reflects the essence of the brand: an elegant mix of passion for horses with a personal touch, without it being about one person. CheFauve exists for everyone.

What makes us unique?

CheFauve distinguishes itself through a combination of features not often found together in the equestrian world:

• Practical design: Think of (large) phone pockets on riding breeches, comfortable fabrics, and other clever details that make every rider's life easier.
• High quality, at a good price: Because everything for your horse is already expensive enough.
• Stylish and minimalistic: Timeless designs that suit every rider and every horse.

Our products are developed by riders, for riders. We take the challenges you face daily as a rider and translate them into practical, stylish solutions in our products.

Become an ambassador for CheFauve!
We are pleased to announce that our first ambassador, Maartje Siemons, will also be joining CheFauve after her ambassadorship for Feline Fauve!

In addition, as a new brand, we are open to more enthusiastic ambassadors who want to help us put CheFauve on the map. Do you have a passion for horses, are you active on social media, and do you want to be part of a growing brand? Then send us a DM on our Instagram! Who knows, you might become one of CheFauve's regular faces and help share our passion and products with the world.